Digital & Web
Project Name/ Client:
Kick Station
Role:
Lead Designer — responsible for art direction, UI/UX layout, typographic system, visual research, and responsive mockups for both desktop and mobile.
Brief:
Design a stylish, responsive e-commerce experience for Kickstation, a streetwear-inspired sneaker retailer aimed at trend-savvy urban shoppers.
Process:
Researched leading sneaker and streetwear platforms, mapped out user flow, explored bold typographic systems and layout structures, and built UI using a modern grid with strong brand contrast.
Outcome:
A clean, fashion-forward interface with dynamic product presentation and a bold, editorial feel that aligns with Kickstation’s youthful and energetic identity.
Project Name/ Client:
PulsePoint
Role:
Digital Designer
Brief:
Design a bold and engaging e-commerce experience for Pulsepoint, an energetic London-based music festival, blending vibrant visuals with a seamless ticketing and merchandise journey.
Process:
Researched competitor festivals and Gen Z design trends, mapped user flow, and experimented with dynamic layouts. Built the design system in Figma and explored interactive elements like hover states and layered textures.
Outcome:
Delivered a responsive e-commerce concept with a high-impact visual identity, showcasing animated-feeling layouts and intuitive user journeys tailored to festival-goers.
